Single-origin coffee,
risen from the mountains.

By the mid-1970s, Vietnam's coffee lands lay all but empty — only a few dozen hectares had survived years of upheaval.

Then the mountains came back to life. Families resettled the cool mountain plateaus around Da Lat, old farms were cleared, and seedlings went back into the rich volcanic soil. Coffee rose from the land again.

V77 takes its name from that moment of renewal — Vietnam, '77 — when patience, resilience and good earth turned a fresh start into something worth savouring. Every bag is single-origin and traceable to Da Lat: one place, one terroir, one honest story from soil to cup.